Case Study: Dirtea boosts Amazon conversions with Teikametrics’ AI-powered bidding

Dirtea Boosts Conversions with Teikametrics’ AI-Powered Bidding

DIRTEA, a competitive herbal supplement brand, partnered with Teikametrics through the agency This Way Up to grow market share on Amazon while protecting ROAS on a limited budget. Their goal was to increase impressions and conversions and keep CPC below £3.00 while competing against a larger rival.

Teikametrics’ AI-powered bidding, combined with strategic keyword research, harvesting, and a Value-Based Bidder, helped DIRTEA target the most relevant search terms and manage bids with ACoS targets and min/max limits. The approach drove more than a 50% increase in Top of Search for the most important search term and a 39% increase in monthly orders.

Dirtea