Case Study: Blackstone Achieves 4x Sales Growth with Teikametrics

Blackstone Products Partners with Teikametrics to Increase Sales by 4x

Blackstone Products, one of the largest and most innovative sellers of grills, griddles, and outdoor cooking accessories on Walmart, wanted to grow its marketplace presence and reach new customers. However, the company lacked the data, technology, and internal resources needed to maintain an effective strategy that could drive incremental sales, convert existing customers, and improve efficiency.

Teikametrics helped Blackstone by applying predictive AI and expert-managed marketplace strategy, including seasonal budget planning, optimized spend allocation, dayparting, and a focus on high-traffic, high-ROAS keywords to maintain strong brand coverage. With Teikametrics, Blackstone increased year-over-year sales 4x from 2020 to 2022, boosted ad sales by 219% between 2022 and 2023, and reached more than $109 million in ad sales in 2023 with a $43.74 ROAS.

Blackstone

Kjersti Green

eCommerce Account Manager