Case Study: Biolab boosts year-round pool product sales with Teikametrics

Biolab - Customer Case Study

Biolab, manufacturer of Clorox® Pool & Spa™ pool cleaning products, wanted to boost awareness and sales at Walmart throughout the year, especially during slower off-season periods. To tackle this challenge, Biolab worked with Teikametrics and Walmart Connect to improve performance and gather better shopper insights.

Teikametrics implemented a full-funnel Sponsored Search strategy using Sponsored Products, Sponsored Brands, and Sponsored Videos, along with tiered bidding, keyword management, and placement optimization. The campaign ran from June 2023 to April 2024 and helped Biolab improve year-round results, strengthen brand presence, and increase sales and ROAS through data-driven optimization.

Biolab