Case Study: BarkBox Scales Amazon Sales from $5M to $12M Run Rate with Teikametrics and Pirawna

BarkBox grows Amazon sales from $5M/yr to a $12M/yr run rate with Teikametrics

BarkBox, a seller of dog products and subscription boxes, sought to optimize and expand its Amazon Pay-per-Click advertising to grow its business on the platform. They partnered with the vendor Teikametrics and the agency Pirawna to achieve this goal.

Teikametrics, through its Flywheel platform and a strategic partnership with Pirawna, implemented automated bidding logic and scaled advertising efforts for BarkBox. This solution drove significant growth, contributing to a 2.36X year-over-year increase in December and a 5.1X increase in January. Ultimately, Teikametrics helped BarkBox scale its Amazon business from a $5 million per year run rate to $12 million per year.

BarkBox