Case Study: a leading health and wellness consumer brand achieves +10.4% NTB rate with Teikametrics streaming video ads

a leading health and wellness consumer brand boosts NTB rate 10.4% with Teikametrics

A leading North American health and wellness brand specializing in saline nasal irrigation devices faced a challenge in expanding its new-to-brand (NTB) customer acquisition. Despite successful upper-funnel awareness campaigns using streaming video, the brand needed a mid-funnel strategy from Teikametrics to bridge the gap between awareness and purchase intent, driving stronger engagement signals earlier in the customer journey.

Teikametrics implemented a test campaign using Prime Video Ads to complement the brand's existing DSP efforts. The solution resulted in a significant +10.4% NTB rate compared to other tactics, with the streaming video ads attributing to 9.4% of all NTB purchases. The campaign also drove a click-through rate two times higher than the account average and substantially increased add-to-cart and detail page view rates, proving the format's effectiveness for mid-funnel engagement.