Case Study: Vitavelle achieves 811K/month quiz-funnel reach with Tegra

Vitavelle routes 811K monthly quiz intent with Tegra

Vitavelle, a premium anti-aging skincare brand, faced the challenge of capturing significant online search intent despite its strong organic search presence. They had no paid advertising funnel to absorb the 811,000 monthly searches from users interested in skincare quizzes, leaving this demand untapped. Tegra was engaged to address this gap.

Tegra implemented a strategic four-page quiz funnel that aggregated the high-volume skincare quiz intent and routed users to one of four curated product kits. The solution used a "K-beauty reversal" angle as a unique awareness hook and leveraged Vitavelle's organic strength, including a 21.5% click-through rate on key branded terms. This approach by Tegra successfully captured the addressable demand, creating a profitable and repeatable acquisition pattern for the brand.

Vitavelle