Case Study: Vitalchemy achieves more efficient high-intent search spend with Tegra

Vitalchemy recovers $130/mo with Tegra's 248-keyword search hardening

The customer, Vitalchemy, is a wellness-focused oral care brand selling products like ozonated oil pulling drops. Their challenge was entering a saturated market dominated by toothpaste products, which led to wasted ad spend on irrelevant searches from toothpaste-format searchers and freebie hunters, threatening their cost-per-click for high-intent customers.

The vendor, Tegra, implemented a Google Ads solution focused on aggressive negative keyword hardening, deploying 248 negative keywords to block mismatched searches. They also promoted 58 high-performing search terms to exact-match keywords. This strategy recovered approximately $130 monthly from format mismatches alone and identified top-performing queries with ROAS as high as 51.4x, establishing a mature campaign architecture across five markets.

Vitalchemy