Case Study: Vexivo maps 714K monthly search demand with Tegra’s roll-on-first Google Ads system

Vexivo maps 714K monthly demand with Tegra

Vexivo, an organic castor oil wellness brand, faced a significant challenge in the crowded beauty market. Their key differentiator was a mess-free roll-on applicator, but they struggled to capture search intent for this innovation and had a technical gap in their product feed, preventing them from effectively reaching customers who were abandoning traditional, messy dropper bottles.

The vendor, Tegra, implemented a full-funnel Google Ads strategy focused on this single physical USP. They built five dedicated presell pages and deployed seven Performance Max campaigns, mapping the messaging across 40 unique angles that addressed awareness, consideration, and conversion. This captured an addressable monthly search volume of 714,000. Tegra's solution successfully positioned the roll-on applicator as the primary brand hook and identified high-opportunity angles for future growth.

Vexivo