Case Study: Onnit achieves CPA-target affiliate growth with Tegra

Onnit holds CPA target on $450K Meta spend with Tegra

The customer Onnit, a seller of performance supplements and functional foods, faced a challenge with its Meta Ads affiliate program for products like Alpha Brain. The nootropics affiliate auction was saturated, with competitors all using similar celebrity-endorsement angles, which drove up costs and made it difficult for Onnit to acquire customers at its target CPA while adhering to its brand-protective guidelines.

Vendor Tegra implemented a solution that moved Onnit's offer off the saturated auction by diversifying its creative with non-celebrity angle families. This included building founder-story and product-comparison presell pages and enforcing strict, per-product CPA bid caps instead of a blended target. As a result, Tegra managed $450K in media spend over multiple quarters while consistently meeting Onnit's CPA target, proving that brand-protective creative can succeed even in a saturated market.

Onnit