Case Study: NL Beauty triples email revenue share with Tegra

NL Beauty triples email revenue share from 8% to 24% with Tegra

NL Beauty, a multi-country direct-to-consumer beauty brand, faced a challenge with its unmanaged email marketing channel. When Tegra stepped in, email consisted of only a few unplanned campaigns per month with no automated flow library, resulting in wasted list growth and the channel being treated as a cost-center afterthought rather a revenue driver.

Tegra implemented a full Klaviyo email marketing stack, building out a complete flow library and increasing campaign cadence to over 15 A/B-tested sends per month. The solution also included new capture infrastructure and in-house imagery generation. As a result, Tegra helped NL Beauty triple its email revenue share from 8% to 24% of total brand revenue, increase flow revenue by 63%, and grow its list by 41%, moving the owned channel into a top-three revenue line.

NL Beauty