Case Study: NL Beauty achieves compliant two-market Google Ads growth with Tegra

NL Beauty launches a compliant two-market Google Ads engine with Tegra across 5 pillar keywords

NL Beauty, an affordable-premium cosmetics brand, faced a significant challenge managing its Google Ads presence across Romanian and Bulgarian markets. Their complex situation involved navigating two distinct regulatory regimes, a mandatory currency change in Bulgaria, and the consumer-protection risk of fabricated product award claims, all while trying to manage a sprawling catalog of over 1,700 SKUs. Tegra was brought in to build a compliant paid engine.

Tegra implemented a compliance-first solution, removing all risky claims and hardening the account architecture. They structured the campaign around five high-opportunity pillar keywords and built a segmented PMax strategy. This approach allowed NL Beauty to safely capture an addressable market demand of approximately 122,000 monthly searches. The solution successfully unblocked the brand's expansion into Bulgaria and mitigated the legal exposure that had threatened the account.

NL Beauty