Case Study: Neurobar achieves focused Google Ads growth with Tegra

Neurobar cuts presell sprawl by 22 pages with Tegra

Neurobar, a vitamin diffuser brand, faced significant challenges due to Google's ban on vape-related keywords, which resulted in a $0 cost-per-click for those terms. Their account was also suffering from an overbuilt network of 25 presell pages and several underperforming products that were burning through 32% of their ad spend. The vendor Tegra was brought in to manage their Google Ads.

Tegra's solution was a drastic consolidation. They demoted 22 presell pages to SEO-only and focused all paid efforts on a single hero product, the DETOX diffuser, through one focused Performance Max campaign. They also ensured category compliance by positioning the product feed under Vitamins & Supplements and using only approved terminology. This strategy by Tegra yielded strong results; the DETOX variant achieved a 21.7x attributed-funnel ROAS, feed waste was eliminated, and the Google Merchant Center score reached 98/100.

Neurobar