Case Study: IL MAKIAGE achieves higher creative win rates and spend growth with Tegra

IL MAKIAGE boosts creative win-rate 3.2× with Tegra

IL MAKIAGE, a multi-market beauty DTC brand, was facing a significant challenge where every attempt to scale their Meta advertising would spike their customer acquisition cost within days. Their in-house creative pipeline of 5-10 ads per week could not outrun how quickly the Meta algorithm exhausted winning ad creative. They partnered with vendor Tegra to address this.

Tegra implemented a high-volume creative solution, building an engine that produced over 150 ad variants per week. This was combined with a disciplined strategy of bid-cap laddering and a strict 48-hour kill/promote cycle for new creatives. As a result, Tegra helped IL MAKIAGE more than double its spend (+112%) while achieving a 3.2x higher creative win-rate and extending creative lifespan by 3.1x through a process of recycling proven hooks into new variants.

IL MAKIAGE