Case Study: Ethos Car Care achieves stronger premium coating demand with Tegra

Ethos Car Care boosts premium coatings with Tegra’s 89% EXCELLENT RSA bench

Ethos Car Care, a premium manufacturer of graphene and ceramic car coatings, was losing market share to competitors making exaggerated durability claims. Tegra was brought in to manage their Google Ads account and address this challenge, specifically focusing on the performance of their premium product line against cheaper alternatives.

Tegra implemented a strategic solution centered on head-to-head comparison presell pages and highly optimized Google Ads campaigns. They created 14 presell pages targeting comparison intent, isolated six PMax campaigns to prevent cannibalization, and achieved an 89% excellence rate on their search ad configurations. The results included individual search terms yielding a 58.6x ROAS, the identification of opportunities to reduce spend on branded terms due to organic strength, and a solid 4.27x ROAS on a key product line test, solidifying their premium market positioning.

Ethos Car Care