Case Study: Earth Breeze achieves compliance-safe, performance-first Google Ads growth with Tegra

Earth Breeze launches 26 presell pages with Tegra

Earth Breeze, an eco-cleaning products brand with over 3 million customers, was facing a significant challenge. Their paid search campaigns were capped by focusing on 'eco' messaging, which limited conversions, and their use of national-origin and condition-cure language created compliance risks across all advertising channels.

Tegra implemented a comprehensive solution centered on a new performance-first positioning strategy. This included building a 26-page presell library, launching three PMax campaigns, 125 Demand Gen creative variants, and 56 Search RSA configurations. The solution was hardened for compliance, demoting eco-claims to supporting proof and eliminating risky language. Tegra's work successfully shipped a launch-ready Google Ads system, unlocking a one-time purchase CPA target that was 60% lower than the subscription CPA and creating a defensible angle library for future product expansion.

Earth Breeze