Case Study: Clade launches a quiz-led presell engine with Tegra

Clade launches 21 presell pages in weeks with Tegra

Clade, a new science-focused supplement brand, faced the challenge of entering a market dominated by under-dosed products without a ready shopping feed to power its paid advertising. They needed a deep library of educational content and a way to capture demand before their e-commerce infrastructure was operational. Tegra was brought in to address this launch challenge.

Tegra implemented a solution centered on building 21 presell pages across research, buyer-journey, and keyword-driven clusters. They deployed a quiz-lead funnel to capture conversions ahead of the shopping feed being ready and used a unique absorption-pairing angle in their copy for differentiation. The outcome was a launch-grade demand surface stood up in weeks, allowing Clade to buy paid traffic and capture search intent immediately.

Clade