Case Study: AG1 achieves CPA-disciplined Meta scale with Tegra

AG1 holds CPA target at 2.6x Meta scale with Tegra

AG1, a wellness brand selling a foundational greens powder, faced a challenge scaling its Meta affiliate marketing. Their tight cost-per-acquisition (CPA) target was difficult to maintain as standard creative strategies produced too few ad variants to outrun Meta's algorithmic fatigue, causing spend to either stall or spiral above target.

Tegra implemented a high-volume creative engine that produced over 250 ad variants per week across six angle families, coupled with mid-funnel presell pages. This was governed by a strict 48-hour kill/promote cycle for CPA discipline. As a result, Tegra helped AG1 scale its media spend by 2.6 times while holding its target CPA, sustaining this performance across multiple quarters.

AG1