Case Study: Turtle Bay Resort achieves higher bookings and guest engagement with Tectonic

Turtle Bay Resort and Tectonic Data-Powered Hospitality Transformation

Turtle Bay Resort, a sustainable North Shore Oahu resort, needed a better way to personalize guest experiences because its legacy booking system left customer data fragmented and made segmentation difficult. Working with Tectonic, the resort looked to improve service and match activities and offers to guest preferences using Salesforce tools.

Tectonic implemented Service Cloud, Marketing Cloud, and Marketing Personalization to create a unified Guest 360 view and power targeted communications. The results included a 20% increase in booking conversions, 40% higher web engagement, 15% more repeat bookings for adventure experiences, 50% better concierge efficiency, and a 300% increase in property value.

Turtle Bay Resort

Lynette Eugenio

Director of Marketing