Case Study: B2C Multi-Level Marketing Company enables 20,000 consultants to send personalized branded campaigns with Tecra's AccuConnect

Multi-level Marketing Company - Customer Case Study

Multi-level Marketing Company, a leading direct-selling business that relies on a network of 20,000 consultants, needed a flexible, easy-to-use and extremely scalable way for representatives to personalize and send branded marketing materials via direct mail and email. They required consultant-friendly personalization, credit-based purchasing, strong brand controls, and the capacity to handle millions of user logins annually. Tecra was engaged to deliver a suitable solution using its AccuConnect™ platform.

Tecra implemented AccuConnect™ with a custom front-end and automated order-fulfillment workflows so consultants can choose agency-designed templates, select variable content and recipients, and submit orders while production staff approve and manage fulfillment. The system provides single sign-on access, role-based security, and distributed architecture to ensure scalability and reliability; Tecra’s solution meets the customer’s performance target of a 3-second response time with hundreds of concurrent users and supports the company’s large consultant network and anticipated heavy usage.