Case Study: Leading medical consulting services company achieves targeted, secure patient outreach and increased hospital ROI with Tecra’s AccuConnect

Leading Medical Consulting Services providing Company - Customer Case Study

Leading Medical Consulting Services providing Company engaged Tecra to help hospitals raise patient awareness of time‑sensitive services (like mammograms and dialysis) and maximize ROI on expensive medical devices such as CAT scans. The consulting firm needed highly personalized variable‑data messaging, multi‑channel delivery with response tracking, and strict data security to protect confidential patient information.

Tecra implemented a customized solution using AccuConnect, integrating secure, template‑based content authoring, rules‑based segmentation by geography, demographics and medical history, and output via the XMPie composition engine to print and digital channels. Tecra’s system minimized costs and time‑to‑market, enabled hospitals to run targeted, trackable campaigns while protecting patient data, and increased local awareness and patient engagement in preventive care.