Case Study: Home Energy Scotland boosts awareness and leads with teclan's paid advertising

Home Energy Scotland boosts leads and cuts cost per impression with teclan

Home Energy Scotland, a network of local advice centres, sought to increase its brand awareness and drive leads from its website within a specific geographic audience. The challenge was to identify whether homeowners or renters were more engaged and to test which messages and imagery were most effective. teclan was engaged to address this challenge using paid advertising services.

teclan built and launched awareness display campaigns on Google using targeted geography and branded imagery. They also used Google Search to drive action for specific energy cost terms. The solution delivered a great cost per impression, a large increase in on-site actions and leads, and provided valuable data on audience engagement and effective messaging for Home Energy Scotland.

Home Energy Scotland