Case Study: Blue Ridge Basecamp builds an inclusive premium camping brand with teclan

Blue Ridge Basecamp builds a consistent brand system with teclan

Blue Ridge Basecamp, a camping resort, engaged teclan to develop an inclusive yet high-end brand identity and to create a scope for future sub-brands. The challenge was to establish a unique and cohesive visual presence that would appeal to a wide range of campers in a competitive market.

teclan collaborated closely with the client to build a comprehensive brand identity system, including prescriptive guidelines, templated marketing materials, and branded merchandise. The solution was inspired by retro National State Park signage and a natural color palette. As a result, Blue Ridge Basecamp achieved a distinctive look that allows them to stand out and create visually consistent content and merchandise, as confirmed by a highly satisfied client testimonial.

Blue Ridge Basecamp