Case Study: Ardtaraig boosts ROI and revenue with teclan

Ardtaraig grows ROI to 1599% with teclan

The customer, Ardtaraig, a specialist in high-quality Scottish smoked salmon, faced the challenge of effectively targeting increased holiday search traffic while maximizing ROI and managing budgets. They partnered with the vendor, teclan, for its digital marketing expertise in paid advertising to address this seasonal demand.

teclan implemented a solution involving daily ad account checks, seasonal keyword additions, and meticulous budget management. This strategy resulted in a dramatic increase in ROI, growing from 785% in October to 1599% in December. Revenue multiplied by over six times, making December a record month that exceeded previous records by £6000 for Ardtaraig.

Ardtaraig