Case Study: GiftTree achieves higher conversions and streamlined operations with Techtic's Shopify redesign

GiftTree boosts conversion rate 165% with Techtic

GiftTree, an online gifting retailer, partnered with vendor Techtic Solutions to overcome challenges with its Shopify Plus store. The customer faced a difficult website navigation structure, an inability to handle bulk corporate orders, and a need for a more streamlined checkout process to improve the overall customer experience and conversion rates.

Techtic implemented a comprehensive Shopify Plus solution that included a redesigned theme, a bulk ordering system, and checkout enhancements. The vendor also integrated an AI-powered message creation tool and a custom WMS for real-time inventory and order processing. These efforts resulted in a 165% increase in conversion rate and a 111% increase in average order value for GiftTree, along with a 12% rise in bulk orders.

GiftTree