Case Study: RapidFire achieves concise, client‑wowing, fast‑turnaround videos with TechSmith Camtasia

RapidFire Wows Clients With Concise and Effective Videos

RapidFire Consulting, led by CEO and creative director Jay Bailey in Israel, creates short, clean marketing videos—often under 90 seconds—to tell a company's story. The challenge is that freelancers like Jay are rarely the client’s product expert, forcing a trade-off between ad‑libbed narration (natural but imprecise) and tightly scripted voiceovers (which demand perfectly timed on‑screen actions), all while clients frequently change what they want shown.

Jay’s workflow—building core visuals in Keynote and finishing in Camtasia for Mac—lets him switch easily between approaches and make fast edits. Camtasia’s intuitive, feature‑appropriate editor speeds adjustments, enabling RapidFire to deliver concise, effective videos with super‑quick turnarounds that accommodate client revisions.

RapidFire

Jay Bailey

CEO and creative director, RapidFire Consulting