Case Study: BrightBytes achieves clearer cross-language communication and faster development with TechSmith Snagit

Breaking Down Language Barriers with Visual Communication

BrightBytes is an educational analytics company that links school technology use to student achievement; Genevieve Hartman, VP of educational content, helps schools interpret data and plan interventions. The team faced communication challenges: developers in Poland spoke limited English, detailed dashboards required printing and manual markups, and complex multi-page client reports were hard for stakeholders to parse — all of which slowed development and client action.

BrightBytes adopted Snagit for visual communication — screenshots, callouts and scrolling captures — to annotate designs and reports directly. The change eliminated hundreds of pages of printouts, reduced translation errors so programmers implement exactly what’s needed, produced simple, easy-to-read PDFs for clients, and improved stakeholder understanding and follow-through on technology improvements.

BrightBytes

Genevieve Hartman

Vice President of educational content, BrightBytes