Case Study: American Cancer Society achieves cost savings and effective cross-state training with TechSmith Camtasia

American Cancer Society Saves on Costs, Trains Effectively with Camtasia

The American Cancer Society’s Great Lakes Division, led on communications by Angela Dockett, faced the challenge of training staff and coordinating website/content work across thirteen field offices in two states while coping with travel budget cuts and limited IT resources. Managing multiple websites and policies made clear, visual communication and fast troubleshooting essential.

Their IT team introduced TechSmith tools—Camtasia for recorded training, plus Snagit and Jing for screenshots and quick demos—and trained departmental users to create their own videos. The result: effective remote training and collaboration with regional and national offices, reduced travel costs, faster content edits and feedback, and an affordable, scalable solution for a cash‑conscious nonprofit.

American Cancer Society

Angela Dockett

Marketing Communications Manager