Case Study: a leading US telecom company achieves smarter bundle pricing and reduced churn with Technosoft Corporation

Call to Action with Competitive Intelligence on Bundling of Handset And Wireless Plans

A leading US telecom company, one of the top three operators in the country, faced the business challenge of understanding the competitive mobile services landscape to price a new bundled offering of handsets and wireless plans. They engaged Technosoft Corporation for a solution that utilized competitive intelligence and data science.

Technosoft’s solution involved creating a perceptual map to visualize the competitive landscape for handset and wireless plan combinations. This enabled the client to better understand their market position. As a result of the bundled offering, the client enjoyed incremental sales and profits, reduced customer churn, and lowered marketing expenditure by eliminating the need for separate product campaigns.