Case Study: mobil88 streamlines used-car operations and boosts digital customer experience with Technosoft Yana Automotive Solution

Mobil88 - Customer Case Study

Mobil88, a subsidiary of PT Serasi Auto Raya and a market leader in Indonesia’s used car marketplace with 21 showrooms and more than 10,000 cars sold annually, faced growing pains from using a home‑grown system. To address gaps in operational processes, organizational productivity, digital customer experience (DCX), and data integration, Mobil88 engaged Technosoft to deploy a robust Dealer Management System and real‑time data solution.

Technosoft implemented a customized Yana Automotive Solution (Yana DMS) built around nine modules and the vendor’s 5As concept to automate processes, deliver accessible real‑time analytics, monitor reconditioning, enhance DCX, and monetize omni‑channel marketing. The deployment delivered higher data accuracy and productivity across Mobil88’s 21 showrooms and supported its >10,000 annual sales, while leveraging Technosoft’s proven platform capabilities (Yana supports 1.4K dealers, 33K users, 205K vehicle orders and 1.1M repair orders) to scale operations and improve measurable business outcomes.

Mobil88