Case Study: Toyota Interyont Cholburi achieves increased customer retention and lifetime value with Technosoft Automotive CRM

Driving Ambitious Growth through Customer Experience

Toyota Interyont Cholburi is a major authorized Toyota dealer in Chonburi operating three dealerships that struggled with disparate sales, service and customer systems, limited OEM campaign and loyalty functionality, no unified analytics or behavior tracking, and the risk of customer data being shared with competing dealers. To address these challenges, Toyota Interyont Cholburi selected Technosoft and implemented the Technosoft Automotive CRM to centralize customer and vehicle data and enable better campaign and loyalty management.

Technosoft integrated the dealer systems to deliver 360-degree customer and vehicle dashboards, multi-channel campaign management, and a multi-tier loyalty program (Gold/Platinum/Diamond) with personalized offers and segmentation. As a result, Toyota Interyont Cholburi saw higher email open/read rates and immediate uplift in service utilization, increased purchase frequency, repurchase leads and customer spending, reduced service acquisition costs, and a positive return on investment — including a successful double-point and joint campaign valued at 1 million THB.

Toyota Interyont Cholburi

Jasinee Janjirawatana

Assistance Managing Director