Case Study: Picus Security boosts event attendance and brand authority with TechnologyAdvice

Picus Security boosts virtual event attendance 20% with TechnologyAdvice

Picus Security, a leader in security validation, faced the challenge of educating a crowded cybersecurity market and establishing brand authority while driving qualified demand. They needed to reach a sophisticated buying committee and partnered with TechnologyAdvice to leverage its trusted media network.

TechnologyAdvice implemented a multi-channel campaign for Picus Security, including sponsorships in the Cybersecurity Insider newsletter and targeted ads on sites like eSecurity Planet. This strategy drove thousands of new visitors to key landing pages and resulted in a 20% increase in attendees for Picus's flagship virtual event, generating high-quality leads.

Picus Security