Case Study: Oracle Achieves 6,000% ROI on Sales Cloud Pipeline with TechnologyAdvice

Oracle drives 6,000% ROI with TechnologyAdvice

Oracle, a major technology company, was facing challenges with its demand generation and inside sales programs. Their team was struggling with low-quality leads, poor sales intelligence, and a lack of departmental cohesion, which hindered their ability to effectively follow up on leads for their Sales Cloud solution. They partnered with TechnologyAdvice to create a program that would generate high-quality, targeted marketing leads.

TechnologyAdvice implemented a custom content syndication and teledemand program using an Oracle whitepaper. Their team contacted prospects who downloaded the content and qualified them with targeted questions. After delivering the leads, TechnologyAdvice provided coaching to Oracle's sales reps on best practices for follow-up. The results included meeting all targeting requirements with 100% accuracy, delivering 405 marketing qualified leads, and achieving a 6,000% ROI based on deals won.

Oracle