Case Study: DVF boosts e-commerce sales and customer targeting with Birst

DVF Successfully Transforms Into a DTC-first Business with Birst

DVF, a luxury fashion brand, sought to pivot from partner sales to a direct-to-consumer (DTC) business model. The company needed a holistic, omni-channel view of its customers to drive online traffic to its own site, improve inventory and pricing decisions, and better understand customer behavior. To address this challenge, DVF partnered with Technology Evaluation Centers and implemented the Birst business intelligence and analytics solution.

The solution from Technology Evaluation Centers provided DVF with a flexible and user-friendly BI platform that delivered critical visibility into gross sales and customer segments. This enabled the company to run targeted marketing campaigns and make data-driven decisions on inventory and pricing. As a result, DVF achieved a 7% increase in e-commerce sales and a significant 65% increase in email revenue from its targeted customer segments, while also improving overall reporting efficiency.

DVF

Felipe Araujo

Senior Director of E-commerce