Case Study: a Latam entertainment leader expands audience engagement with Technogi's digital platform

Latam Entertainment Leader creates 3 digital products with Technogi

The customer, a Latin American entertainment leader, faced the challenge of integrating its content generation, mobile app, web application, and Salesforce solution to better engage its audience. The vendor, Technogi, addressed this with a digital transformation initiative, building a new platform using Heroku and AWS.

Technogi's solution involved creating a platform that supported two mobile apps, a website, and a content management system, all connected by a unifying API. This successfully simplified operations, expanded the company's reach to new customers, and generated new income streams by attracting sponsors and partners. The project also enabled the collection of important customer journey data to enhance user experiences.