Case Study: SMC Corporation achieves rapid online product selection and 90% design-in-to-order conversions with Technicon

How SMC provided a winning experience for their customers with Technicon

SMC, the world’s largest manufacturer of pneumatic and electrical automation products, faced the challenge of delivering fast, accurate product information and design support for over 4,000 basic products with millions of variations to global engineers and OEMs. To solve this, SMC selected Technicon and implemented Technicon’s online product information system and configuration tools to speed design-in and improve the customer experience.

Technicon’s solution put SMC’s full product catalog, 2D/3D models, CAD files and specifications online 24/7, enabling rapid, reliable product selection and customization that once took days. The results: tens of thousands of CAD downloads each month, routine sales tasks automated so salespeople can focus on complex applications, and SMC market research showing over 90% of design-ins from the site convert to orders.

SMC

Steve Hoffer

Marketing Manager