Case Study: MyTelescope reduces data processing from 70 hours to 20 minutes with TechMagic

MyTelescope cuts data processing from 70 hours to 20 minutes with TechMagic

MyTelescope, a Swedish MarTech startup, faced a significant challenge in processing vast amounts of search and social data to generate brand perception reports. Their initial manual process took up to 72 hours, which was too slow for their marketing-focused users who required timely, actionable insights. To overcome this, they partnered with the vendor TechMagic to build a faster, more scalable analytics platform.

TechMagic implemented a solution using React, Node.js, and TypeScript, powered by BigQuery and Cloud Functions for data processing and Firebase for real-time updates. This reduced data processing time from 72 hours to just 20 minutes. The solution also incorporated AI for personalized reports. As a result, MyTelescope secured $4 million in investment, attracted major clients like IKEA and Volvo, and successfully expanded from a B2B to a SaaS model, preparing for entry into the US market.

MyTelescope