Case Study: ENB boosts Middle East social media growth with TechiEvolve

ENB gains 37% more followers with TechiEvolve

ENB, an established vape juice manufacturer, sought to improve its social media presence and establish its brand in Middle Eastern countries, where its marketing efforts were not materializing. The company faced significant challenges, including cultural and language barriers and the difficulty of finding local influencers in a region where vaping is often considered taboo. ENB approached vendor TechiEvolve to overcome these obstacles and promote its brand through a multichannel approach.

TechiEvolve implemented a holistic social media strategy that included hiring a native Arabic content writer to overcome the language barrier and creating high-quality graphics to increase engagement. A key component of the solution was a focused influencer marketing campaign, where TechiEvolve conducted deep analysis to select the right local vape influencers. This strategy successfully helped ENB gain 37% more followers across social media channels like Instagram, Facebook, and Twitter, resulting in improved audience reach, engagement, and conversion rates.

ENB