Case Study: YMCA of Greater Toronto achieves full editorial control with TechGuilds

YMCA of Greater Toronto launches Try the Y with TechGuilds and gives marketing full editorial control

The YMCA of Greater Toronto, a long-standing charity, needed to redesign its "Try the Y" website to improve the experience for both end-users and content authors. The organization engaged TechGuilds to create an easy-to-use site-building functionality with reusable components and an email marketing automation solution.

TechGuilds implemented a UX-led redesign, creating a flexible component library that gave the marketing team full editorial control to build pages without developer help. The solution also included a new email marketing automation system. The client reported that managing the site became a positive experience with significantly more flexibility and control following the successful launch.

YMCA of Greater Toronto