Case Study: Moneris achieves more personalized merchant experiences with TechGuilds and Sitecore personalization

Moneris launches 3 personalized treatments with TechGuilds

Moneris, one of North America's largest payment processors, faced the challenge of serving a highly diverse merchant base with a single static website. Their goal was to transform their site into a personalized, conversion-driven platform that could effectively orient first-time visitors and provide quick access for returning merchants without adding complexity for authors or degrading mobile performance. They engaged TechGuilds to design and build a solution using the Sitecore platform.

TechGuilds implemented a personalization framework built on the Sitecore Rules Engine, which created three distinct visitor treatments to deliver tailored content. This solution was deployed across Moneris's PAYD product range, resulting in improved merchant discovery, more qualified leads, and the collection of richer engagement data for business insights.

Moneris