Case Study: Canadian Nurses Association achieves higher membership conversion and lower IT costs with TechGuilds and Sitecore

Canadian Nurses Association boosts membership conversion 30% with TechGuilds

The Canadian Nurses Association (CNA), representing 139,000 nurses, faced a challenge with its fragmented digital infrastructure. It operated three separate websites on different platforms, creating a complex experience for members. With plans to triple its membership base, CNA needed a unified platform to automate services and scale for growth. TechGuilds was engaged to consolidate these systems onto the Sitecore Experience Platform.

TechGuilds implemented a solution that integrated the three websites into a single Sitecore platform. This new system automated the membership lifecycle and certification processes, and provided single sign-on access. The results for the Canadian Nurses Association were significant, including a 30% lift in membership conversions, a 65% reduction in service desk calls, and a 50% cut in IT costs due to infrastructure consolidation.

Canadian Nurses Association