Case Study: AstraZeneca launches 40+ governed conference sites with TechGuilds' AEM platform

AstraZeneca launches 40+ conference sites with TechGuilds

AstraZeneca, a global biopharmaceutical company, required a scalable and secure platform to rapidly launch dozens of conference sites each year for virtual and in-person events. Their challenge involved managing regulated content workflows, secure audience access, and long-term archival needs. TechGuilds was engaged to build this modern conference platform using Adobe Experience Manager (AEM).

TechGuilds implemented a solution on AEM featuring a headless content architecture with Content Fragments for improved reuse, regulated workflows for compliance, and federated identity management for secure access. This approach allowed AstraZeneca to successfully launch over 40 conference sites rapidly, ensuring consistent branding, governance, and a scalable platform for future events.

AstraZeneca