Case Study: Amica Senior Lifestyles boosts conversions with TechGuilds SitecoreAI migration

Amica Senior Lifestyles boosts conversions 75% with TechGuilds

Amica Senior Lifestyles, Canada's leading provider of premium senior living residences, faced an unstable and expensive legacy Sitecore platform that was hindering digital growth and conversions. Their goal to significantly increase occupancy through digital channels was challenged by frequent outages, low performance, and a poorly converting tour booking process. To overcome this, they partnered with vendor TechGuilds for their Sitecore Super Care managed services.

TechGuilds stabilized the platform and then executed a comprehensive solution involving a Sitecore upgrade, UX and conversion optimization, and infrastructure modernization. This included overhauling the search and booking process and right-sizing Azure resources. The results were substantial: a 75% increase in conversion rates, 90.38% fewer outages, a performance score jump from 73% to 93%, and a 50% reduction in Azure costs, enabling Amica to meet its ambitious digital objectives.

Amica Senior Lifestyles