Case Study: Lafarge achieves 40% more enquiries and 80% fewer GPS errors with TechAhead

Technology powered innovation triggered more business for this 188 year old building material czar

Lafarge, the 188-year-old French building materials company, faced challenges with inaccurate GPS data, difficulty helping users find the right product, and weak connections to dealers. TechAhead worked with Lafarge on its construction app to address these issues and improve the customer experience.

TechAhead implemented advanced GPS data handling, job-site size and geometry analysis, and real-time dealer connectivity. The results included 40% more enquiries, 20% lower sales and marketing costs, and more than an 80% reduction in GPS-related errors, helping Lafarge generate happier and more loyal customers.

Lafarge