Case Study: Sealskinz improves sales territory planning and visit scheduling with Tech4T

SealSkinz - Customer Case Study

SealSkinz, a specialist manufacturer of outdoor wear, faced the challenge of optimizing its UK and Ireland field sales territories. The company needed to reduce its sales team's workload and travel mileage while simultaneously improving customer service for its 1600 retail accounts. They engaged the vendor Tech4T for help with sales territory planning, mapping, and optimization.

Tech4T first conducted a territory assessment to understand the complex business structure. They then redesigned the sales territories, implemented a postcode allocation system, and used visit scheduling software to create optimized routes. The solution provided by Tech4T resulted in a more balanced workload for the sales team, eliminating the need to hire additional staff. It also allowed for more targeted marketing and enabled each account manager to service their customers more effectively on a regular schedule.

Sealskinz

Mick Bustin

Sales Office Manager