Case Study: Harry Ramsden's achieves smarter franchise location planning with Tech4T

Harry Ramsden’s franchise location planning strategy

Harry Ramsden's, a well-established UK fish and chips restaurant chain, sought to expand its footprint through a franchise model for its two core offerings: restaurants and "Locals." Their challenge was identifying the optimal geographic locations across the UK for these new outlets to ensure successful franchise growth. They engaged the vendor Tech4T to develop a scientific approach to location planning using their franchise planning software and location intelligence services.

Tech4T's solution utilized comprehensive datasets and geographic analysis to create a regional breakdown, pinpointing ideal locations for both franchise models. Their platform provided interactive mapping with data on catchment areas, competitors, and demographics. This enabled Harry Ramsden’s to collaboratively engage prospective franchisees with clear, data-driven opportunities. The results were a precisely targeted expansion plan, with Tech4T becoming a key partner for the growing franchise business.

Harry Ramsden's

Chris Palmer

Commercial Manager & Company Secretary