Case Study: University of Florida turns real-time NIL moments into merchandise with Teamworks and The NIL Store

University of Florida turns NIL moments into merchandise in 24 hours with Teamworks

The University of Florida sought to capitalize on the intense, real-time excitement of major athletic events to create Name, Image, and Likeness (NIL) opportunities for its student-athletes. The challenge was to act with extreme speed to turn pivotal game moments into official merchandise before the fan hype dissipated. They partnered with vendor Teamworks, utilizing its Influencer app and The NIL Store service.

Teamworks provided a comprehensive solution through The NIL Store and its Influencer platform. This allowed the university to design and launch official merchandise, such as t-shirts commemorating record-breaking home runs, within 24 hours of the moment happening. The solution streamlined the entire process from content creation to payments, ensuring athletes were paid quickly and compliance was managed. For Teamworks, the results were transformative, successfully turning fleeting game moments into lasting revenue opportunities for athletes and deeply engaging fans.

University of Florida