Case Study: Star Tower Systems reignites lost leads and accelerates sales with Teamwork

Star Tower Systems reignites lost leads and accelerates sales with Teamwork CRM

Star Tower Systems, a Florida-based automation consultancy led by Lindsey Ardmore, helps small business owners build marketing funnels and automation. Facing chaotic, paper-based sales processes with no follow-up or visibility, they were losing leads and missing opportunities; after a brief trial of Pipedrive, Lindsey adopted Teamwork CRM from Teamwork to consolidate and organize their sales workflows.

Teamwork implemented Teamwork CRM (integrated with the wider Teamwork suite and Teamwork Chat), providing customized lead and opportunity pipelines, custom fields, centralized Notes, product catalog and reporting to create a single source of truth. The result: improved pipeline visibility and team ownership, uncovered six figures of previously unpursued revenue, a visible $15,000 in closed‑won forecast, and new wins (including two deals closed from 2018 leads), significantly accelerating sales and boosting the bottom line with Teamwork.

Star Tower Systems

Lindsey Ardmore

Founder