Case Study: The Brand Leader™ boosts profitability and operational efficiency with Teamwork

How The Brand Leader™ ditched its disparate tools and conquered operational chaos

The Brand Leader™, a digital marketing agency based in Greenville, South Carolina, was growing quickly but struggling with a chaotic mix of project management and operations tools. Their ad hoc stack created inefficiencies, lack of visibility, and rising costs, especially after moving to Asana and adding third-party time tracking.

To solve this, The Brand Leader™ switched to Teamwork.com, using its built-in time tracking, planning tab, budgeting, capacity planning, and project health reports to manage client work more effectively. With Teamwork, the agency saved more than $17,000 per year, improved profitability and efficiency, gained clearer visibility into team bandwidth and project performance, and created better collaboration with both internal teams and clients.

The Brand Leader™

Kyle Duford

President and Executive Creative Director