Case Study: Chupi achieves BFF-level personalized customer support with Teamwork Desk

How Teamwork Desk helps Chupi deliver BFF-level support

Chupi, a Dublin‑based luxury jewelry brand selling to customers in 67 countries, faced fragmented customer communications and slow responses caused by ad hoc email forwarding and clunky helpdesk systems. To centralize support and eliminate lost threads, Chupi implemented Teamwork Desk from Teamwork to bring all customer interactions into a single, trackable inbox.

Using Teamwork Desk’s Customer History, Tags (their “BFF” VIP labels), Canned Responses, and reporting, Chupi streamlined workflows while preserving personalized, concierge‑style service. Teamwork Desk gave the team faster response times, daily visibility into queries and metrics (so they can spot when to hire), and the ability to turn support into a loyalty builder — helping Chupi deliver more consistent, relationship‑driven experiences.

Chupi

Christine Murphy

Customer Care Specialist