Case Study: Cork Institute of Technology achieves faster, more efficient repeat projects with Teamwork

How CIT used the Teamwork suite to make repeated projects more efficient

Cork Institute of Technology (CIT), a higher-education institution in Cork, Ireland, was hampered by inefficient marketing processes—tasks tracked on paper, files scattered across shared drives, and communications lost in long email threads. Philip O'Reilly, Websites and Digital Marketing Officer, introduced Teamwork, deploying Teamwork Projects and Teamwork Desk to better structure work and centralize communication across prospective students, internal departments, and external stakeholders.

Using Teamwork Projects and Teamwork Desk, the marketing team centralized tasks, conversations, and files, turned incoming emails into assignable tickets, and used project templates and canned responses to speed up recurring campaigns. Teamwork eliminated repetitive manual work, cut hours from project setup and daily email triage, improved deadline compliance, created a documented history for year-over-year measurement, and boosted overall team efficiency.

Cork Institute of Technology

Philip O’Reilly

Websites and Digital Marketing Officer